Last Updated: June 10, 2025

Welcome to House of DD (https://houseofdd.in), a women’s fashion platform operated by [House of DD], a company registered in Tamil Nadu, India. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023, and other applicable laws in India.

  1. Information We Collect
    We collect the following types of information to provide and improve our services:

Personal Information: Name, email address, phone number, shipping address, billing address, and payment details (e.g., credit/debit card information, UPI IDs) when you place an order or create an account.
Sensitive Personal Data: Payment-related information, such as card details or bank account information, collected securely through our payment gateway.
Non-Personal Information: Browser type, IP address, device information, operating system, and browsing behavior (e.g., pages visited, products viewed) collected via cookies and analytics tools.
Voluntarily Provided Information: Feedback, reviews, or communications sent to us via email or contact forms.

  1. How We Use Your Information
    We use your information for the following purposes:

To process and fulfill your orders, including shipping and payment processing.
To communicate with you about your orders, account, or customer service inquiries.
To send promotional offers, newsletters, or marketing communications (with your consent).
To improve our website, products, and services through analytics and user feedback.
To comply with legal obligations, such as tax reporting or fraud prevention.
To ensure the security of our website and protect against unauthorized access.

  1. How We Collect Your Information
    We collect information through:

Direct Input: When you place an order, create an account, or contact us.
Cookies and Tracking Technologies: We use cookies, web beacons, and analytics tools (e.g., Google Analytics, Shopify Analytics) to track user behavior and enhance your browsing experience. You can manage cookie preferences through your browser settings.
Third-Party Service Providers: Payment gateways, shipping partners, and marketing platforms may provide us with data to fulfill services.

  1. Sharing Your Information
    We do not sell or rent your personal information. We may share your data with:

Service Providers: Payment processors (e.g., Razorpay, Paytm), shipping companies, and cloud hosting providers to fulfill orders and maintain our website.
Legal Authorities: If required by law, court order, or government regulation, such as for tax compliance or fraud investigation.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.

  1. Data Storage and Security
    We store your data securely on servers hosted by Shopify, which complies with global security standards. We implement reasonable security measures, including:

SSL encryption for data transmission.
Regular security audits and updates.
Restricted access to personal data by authorized personnel only.
While we strive to protect your data, no online platform is 100% secure. You share information with us at your own risk.

  1. Your Rights
    Under the Digital Personal Data Protection Act, 2023, you have the following rights:

Access: Request a copy of the personal data we hold about you.
Correction: Request corrections to inaccurate or incomplete data.
Deletion: Request deletion of your data, subject to legal obligations.
Opt-Out: Unsubscribe from marketing communications via the unsubscribe link in emails or by contacting us.
Consent Withdrawal: Withdraw consent for data processing where applicable.
To exercise these rights, contact our Data Protection Officer at [Insert Email Address].

  1. Cookies Policy
    We use cookies to enhance your browsing experience. Cookies are small files stored on your device that help us:

Remember your preferences (e.g., cart contents).
Analyze website performance and user behavior.
Deliver personalized ads (with your consent).
You can disable cookies through your browser settings, but this may affect website functionality.

  1. Third-Party Links
    Our website may contain links to third-party sites (e.g., social media platforms, payment gateways). We are not responsible for the privacy practices of these sites. Please review their privacy policies before sharing information.

  1. Children’s Privacy
    Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If we become aware of such data, we will delete it immediately.

  1. Changes to This Privacy Policy
    We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with the revised “Last Updated” date. Please review it periodically.

  1. Contact Us
    For questions about this Privacy Policy or our data practices, contact us at:

Email: [houseof2d@gmail.com]
Address: [No 7 IIT colony 4th street Pallikaranai Chennai 600100]
Thank you for trusting House of DD. We value your privacy and are committed to protecting your personal information.